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Hyfae

Market Stall

@hyfaeofficial

Born from the same DIY spirit that built Brainchild, @hyfaeofficial is one of our founders’ love letters to the beautiful subcultures of nightlife.

After 10 years as Art Director here, Lily took her love for grassroots, community-driven creativity to build club culture shop and magazine, Hyfae. The online store represents 10+ independent designers creating handmade clothing, jewellery and accessories from Berlin and London, all the way to São Paulo, whilst the magazine is building a cultural archive of real stories from our community.

Hyfae